In this video presentation from The One Show China, Joanna Peña-Bickley argues that designing the right experiences is crucial in today’s fickle market.
The Automotive & Aerospace industries are one of the most exciting spaces that you could be working in when it comes to Experience Design. The forces of change are strong and our incentives to reinvent the wheel have never been more noble or more tied to the entrepreneurial-ism and invention that brought about the second […]
Watch our webinar in partnership with IBM, as we explore how customer needs are being met with artificial intelligence and cognitive design solutions.
In this video, IBM’s global chief creative officer Joanna Peña-Bickley urges designers to “create enchanting experiences”.