Humanoid hotel staff, seamless airport experiences and peer-to-peer sites that float your boat – we look at the way digital design is changing the way we travel.
“The world is full of start-ups, competition and tensions. It takes more than designing a brand, it is understanding what you offer and what’s unique about you” explains the head of brand creative at Airbnb.
Airbnb is rapidly expanding its service away from just offering accommodation to provide a full travel service as it looks to lure holidaymakers away from “mass produced tourism”. The brand’s CMO Jonathan Mildenhall talks to Marketing Week about being a polarising brand, maintaining its “millennial cool” and its plans for the future.
Marketing Week takes an exclusive tour of some of the city’s most exciting tech brands to see what makes them tick.