In this webinar in partnership with IBM, we look at how to offer highly interactive customer-focussed retail experiences powered by cognitive and artificial intelligence principals.
Watch our webinar in partnership with IBM, as we explore how customer needs are being met with artificial intelligence and cognitive design solutions.
In this video, IBM’s global chief creative officer Joanna Peña-Bickley urges designers to “create enchanting experiences”.
Marketing Week takes an exclusive tour of some of the city’s most exciting tech brands to see what makes them tick.
The new set of guidelines are part of a wider investment in design, which has seen IBM hire 750 designers since 2013.
Founded in 1943, Ikea is now one of the biggest and best-known homeware brands in the world.
SensorSphere is a single, spherical camera that can be controlled via a mobile app and aims to monitor the home, by filming and detecting movement, heat, sound and smoke
The marketing network is backing Jibo – a US start-up that is planning to bring “social robots” to the home.
In this video presentation from The One Show China, Joanna Peña-Bickley argues that designing the right experiences is crucial in today’s fickle market.
The Automotive & Aerospace industries are one of the most exciting spaces that you could be working in when it comes to Experience Design. The forces of change are strong and our incentives to reinvent the wheel have never been more noble or more tied to the entrepreneurial-ism and invention that brought about the second […]
IBM’s supercomputer Watson uses cognitive technology to link up graduates and fashion brands with similar “emotional traits”.
Airbnb is rapidly expanding its service away from just offering accommodation to provide a full travel service as it looks to lure holidaymakers away from “mass produced tourism”. The brand’s CMO Jonathan Mildenhall talks to Marketing Week about being a polarising brand, maintaining its “millennial cool” and its plans for the future.
Experts from IBM, Channel Four and DesignStudio share their tips on creating and maintaining a successful client and agency relationship.
“The world is full of start-ups, competition and tensions. It takes more than designing a brand, it is understanding what you offer and what’s unique about you” explains the head of brand creative at Airbnb.