Samsung Serif TV, by Ronan & Erwan Bouroullec

ERB_2015_samsung_serif_white-background_04-1002x669

Ronan & Erwan Bouroullec have designed the new Serif TV for Samsung, which the company says “does not belong to the world of technology by to the world of furniture and design”.

Samsung says the new TV “breaks away from the preoccupation with ultra-flat screens”.

In profile, the TV forms an “l” shape, with its body forming a shelf-like surface at the top, while it can also rest on its own base.

ERB_2015_samsung_serif_ambiance-wood_02-1002x1433
ERB_2015_samsung_serif_ambiance-wood_03-1002x1501