Sainsbury’s HQ interiors, by PWW

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PWW has redesigned the interiors at supermarket Sainsbury’s London HQ.

The consultancy says: “The Sainsbury’s recognised colour palettes are used across bold graphics and signage to act as navigational points across multiple floors.

“The central ‘terminus’ is identified as the heart of each floor through the high concentration of brand palette and a cumulative pixelated effect on the carpet design.”

It adds: “In addition, Sainsbury’s heritage is displayed through historical quotes and photography from Drury Lane to communicate the brand’s journey and diversity of the past and present colleagues.”

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