Since it was Launched in 2010, Made.com quickly had an impact on the furniture retail industry by removing any middlemen from the supply chain and going directly to designers.
It soon supplemented this offer by building an in-house design team – now led by Ruth Wassermann – which today designs around 30% of Made.com’s products. Wassermann’s team has rigorous research and design processes in place, based on trends and customer needs.
Meanwhile Made.com is using design to innovate, to enhance customer experience and to grow the business.
In this documentary we go behind the scenes at Made.com’s headquarters in London, which comprises its in-house studio and a public showroom where customers can try out products.
The opening of the showroom marked Made.com’s move into bricks and mortar and it is rolling the concept out across other European cities. No money is taken directly in-store. Instead, customers test products, build up profiles of items they like using tablets and buy online later if they chose to.