The rise of cognitive: a new age of understanding

Find out how the advancement of computer science has the potential to transform businesses, governments and society.


It’s not surprising that the public’s imagination has been ignited by Artificial Intelligence since the term was first coined in 1955.

In the ensuing 60 years, we have been alternately captivated by its promise, wary of its potential for abuse and frustrated by its slow development.

But like so many advanced technologies that were conceived before their time, Artificial Intelligence has come to be widely misunderstood – co-opted by Hollywood, mischaracterised by the media, portrayed as everything from saviour to scrouge of humanity.

The future of such technology – which we believe will be cognitive, not “artificial” – has very different characteristics from those generally attributed to AI, spawning different kinds of technological, scientific and societal challenges and opportunities, with different requirements for governance, policy and management.

Click here to read more of IBM’s white paper on Computing, cognition and the future of knowing.

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