Why IoT can create a better customer experience

IBM Master Inventor Dr Andy Stanford-Clark explores the Internet of Things in this video presentation.

Watch this video from a Thinking Digital conference to find out how IBM Master Inventor Dr Andy Stanford-Clark has set up a house that Tweets, created Christmas lights which switch on via a text message and invented a smart mouse trap. All of these quirky examples help Stanford-Clark to explain how the Internet of Things can be used by companies to gain competitive advantage.

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