Anna Bateson is at the Guardian Media Group where she is in charge of video strategy for Guardian News and Media. This role follows a stint as director of digital at Charlotte Tilbury, a fast growing British based start-up. She was responsible for ecommerce, social, content, customer service and any manifestation of the digital customer experience.
Prior to this she was director of global consumer marketing at YouTube, showing consumers, advertisers and content creators the range and scale of what the platform had to offer. She joined Google in 2009, leading YouTube marketing in EMEA, and moved over to the US in 2013 to take on this global role.
Previously, Anna was director of viewer marketing at ITV, where she was responsible for all programme and channel brand communication on and off air.
Before ITV Anna spent 4 years at MTV Networks UK, where she finished up as VP marketing across all the nine channel brands that were launched at that time.
Before MTV she worked as marketing director at Artsworld, the independent arts channel that is now SkyArts, WGSN the fashion information service, and Bloomberg – where she ran all the European marketing and sponsorship programmes.
Anna has a first in PPE from New College, Oxford, and has recently returned from living in San Francisco back to Ladbroke Grove with her husband Max, and two children Delilah and Sid.