Wearables should be designed to “enhance the human experience”

In this video, IBM’s global chief creative officer Joanna Peña-Bickley urges designers to “create enchanting experiences”.

“We as designers have to use innovation from our everyday lives,” believes Joanne Peña-Bickley, chief creative officer at IBM Interactive Experience. Watch her talk at ‘The Conference’ in Sweden, for a step-by-step guide to succesfully designing wearables.

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