Sector in focus
Shifts in consumer preferences, tightening regulation, and technological breakthroughs combine to direct new trends in automotive design.
The Automotive & Aerospace industries are one of the most exciting spaces that you could be working in when it comes to Experience Design. The forces of change are strong and our incentives to reinvent the wheel have never been more noble or more tied to the entrepreneurial-ism and invention that brought about the second […]
In this video presentation from The One Show China, Joanna Peña-Bickley argues that designing the right experiences is crucial in today’s fickle market.
IBM’s supercomputer Watson uses cognitive technology to link up graduates and fashion brands with similar “emotional traits”.